In today’s progressively soaring digital world, it’s not difficult to forget about the significance of print regarding content distribution channel as well as the advertising platform. The print is still in the picture for a lot of marketers. Not just that readers have a habit of focusing more fixedly on the print advertisements, but they consider print media advertisement a more reliable and relevant when they have been reading the publications they believe in regularly.
As moving ahead in prosperous 2016, let’s take a look at a few top trends to espouse in the domain of print advertising. On the whole, you will see a rise in strategies for generating user-specific content, which will bring in a higher ROI. Also, along with the everyday best practices for print ads, keep in mind these surfacing trends to create your media plan for the future year.
4 Print Media Advertising Trends Prediction for the year 2016
Innate advertising ascends
The Native advertising is a content-driven methodology the suits the form and functions of the platform on which it appears. Usually, it is connected with online media but this kind of advertisement has fully launched in print publications. Thus, companies institute supplements and journal as a means of information-rich, intellectual advertising content to connect with the already drawn audience. But, you should always bear in mind that to aim it right develop content that’s useful to your readers and is extracted from a reliable source: if you’re too cheesy, or if you are attempting to ‘trick’ your audience, you will lose their trust.
User Experience For Print Ads Is Important
User experience is in general associated with an attractive website. But the idea of designing around the user is turning out more familiar in the print world. With the user’s experience at the center of the design, ads are becoming more creative in capturing and holding users’ attention. For every industry that has a lot of information to convey grabbing and sustaining the attention is essential. Stimulate the readers’ interest by being ultra-specific about the information you are offering with an amazingly compelling user experience.
Story-driven advertising matters
Storytelling and user experience goes hand in hand. More and more businesses are shifting their gears from traditional print advertising to neatly designed, unified storytelling that captures the readers’ interest and make them wanting more. Also, different fragments of the story can be told via different mediums, starting from print, and going through digital. Ultimately, it will be a successful advertising campaign that not only support your brand but also resonates with the end readers, compelling them feel as they are part of the story.
Do not ignore the targeted placement
In the earlier times business uses to blast readers and thoughtlessly place content – assuming that those select few are going to generate more return on your investment. Personalization will go more explicit in 2016, with companies looking for opportunities to display their ads in publications, editorial sections and local as well as regional circulations. Furthermore, the idea of personalization has touched a new level altogether with its different ads sometimes crafted for particular print concerns.
The closing thought
These print advertising trends have one motto: serving the customers. By understanding, targeting and engaging with them in an appropriate manner, any business can make the most from their print media advertisement strategy in the year 2016.